Decoration & finishing

Custom Embroidery for Apparel & Uniforms

Embroidery stitches thread directly into the fabric, which makes it the most durable branding method available and the default for corporate, uniform and premium programmes. It also has the highest perceived value — an embroidered logo reads as more expensive than a printed one.

Technical specification

Types: Flat, 3D puff, appliqué, chenille
Colour count: Up to 12 threads
Placement: Left chest, right chest, sleeve, back, hood
Durability: Highest of all decoration methods
Digitising: One-off charge per design
Best on: Polo, fleece, jackets, woven shirts

Digitising is the real setup

Embroidery machines follow a digitised file, not your logo image. Digitising is a skilled process and it is charged once per design — after that, running the design is cheap. A poorly digitised file is the cause of most embroidery complaints, so it is worth doing properly the first time.

Stitch count drives cost

Price scales with stitch count, which scales with design size and detail. A 3 cm chest logo and a 25 cm back design are different products, not the same logo at different sizes.

Fabric and stabiliser

Embroidery pulls the fabric. On stretchy knits we add a backing stabiliser so the design does not distort when the garment stretches. Skipping this is why embroidered T-shirts sometimes pucker.

Other decoration methods

Screen PrintingScreen printing for custom apparel — plastisol, water-based an…Puff & High-Density PrintPuff and high-density printing for a raised 3D effect on custo…Chenille PatchesCustom chenille patches and varsity lettering for jackets and …Woven LabelsCustom woven labels for apparel — neck labels, side-seam label…

Frequently asked questions

What file do you need for embroidery?

Vector artwork is ideal, or a high-resolution raster. We handle digitising — you do not need an embroidery file, though we can use one if you have it.

Why does embroidered fabric sometimes pucker?

Usually no backing stabiliser, or the wrong thread tension. Both are process issues we control, and we wash-test the sample so you see the result before bulk.

Can you embroider individual names?

Yes. Once the design is digitised, individual names are a per-garment operation, which makes them practical for team and uniform orders.

Is embroidery suitable for lightweight T-shirts?

It works, but a large design on a light jersey can look heavy. We will advise on size and placement, or suggest print instead if that suits the garment better.